Forget Bell, Book & Candle..
This isn't a store for the very timid or for casual browsers. It's best to have an idea of exactly what you need or want before entering the store. That said, I would only go into the store for herbs, which do happen to be very overpriced, but they have a very decent selection and it feels like a good idea to "support a small business". Besides the herbs, the store sells items of poor quality and quantity. It's a place that tends to focus more on the dark side of Wicca and seems to place more effort in offering traditional Wiccan classes and attracting dark/traumatized people. The employees are fairly helpful, but not terribly open or friendly. I generally would have to "cleanse" anything that I purchased there when I got home.